Burzeen Bhathena, Chief Marketing Officer (CMO), leads the overall marketing, communications and brand strategy to strengthen Anant National University’s national and global positioning as a leading university focused on design, sustainability and the built environment. His responsibilities include developing and executing integrated marketing strategies to drive student enrolments, enhance institutional reputation and support long-term growth.

Burzeen works closely with the University leadership to align marketing with institutional goals, support new programme launches and future national and global expansions. He also leverages data, analytics and technology to improve outreach and brand effectiveness, as well as lead generation and conversion outcomes.

Before joining Anant, Burzeen was associated with Narsee Monjee Institute of Management Studies as Director of Marketing and PR. He led marketing, digital, communications and brand strategy across 17 constituent schools across 7 campuses. He strategised, planned and executed student recruitment campaigns, strengthened the brand’s visibility, managed media relations and implemented data-driven marketing initiatives to enhance lead generation, stakeholder engagement and institutional reputation.

Burzeen has earned a Post Graduate Diploma in Business Administration (PGDBA), specialising in Marketing, from IES Institute of Management Studies, Mumbai, and a Bachelor’s degree in Science from the University of Mumbai.

Beyond his marketing responsibilities, Burzeen takes keen interest in teaching Digital Marketing to working professionals. He was associated with the Indian School of Business (ISB) as a Programme Leader for its Digital Marketing Programme for Working Professionals and was part of the programme’s founding team.

Outside his professional commitments, he enjoys travelling across India and discovering new cultures, local cuisines and diverse regional experiences.