About Anant National University

Anant National University, India’s Premier Design University, is dedicated to training students to devise solutions for global problems through creative thinking.

Our DesignX way is unique in helping young designers develop a better understanding of the context we live in through community immersion, innovation and collaboration. The core of our pedagogy is sustainable design multiplied by a host of knowledge disciplines and technology to make problem solving impactful. Our multidisciplinary undergraduate, postgraduate and doctoral programmes in design, architecture, climate action and visual arts harness the knowledge from various disciplines and traditional practices to integrate it with cutting edge technology to address diverse challenges.

About Department

The Marketing & Communications function is responsible for building the university’s brand, driving admissions-led marketing, and strengthening institutional visibility and credibility.
PR will play a critical role in shaping external perception through high-quality media engagement, thought leadership, and narrative-driven storytelling. All PR efforts are anchored in the university’s positioning “Come, Create the New”, reinforcing its positioning as a leading design-focused institution.

Job Type

Full-time

Job location

Mumbai

Reporting to

CMO and Lead PR

Required Education Qualification

Bachelor’s degree in Mass Communication, Journalism, Public Relations, Marketing, or a related field

PG in Communication / PR / Marketing will be an added advantage.

Years of Experience

Assistant Manager: 3 to 5 years

Manager: 5 to 7 years

Experience in a PR agency handling large education clients or working with a leading education brand.

Key Responsibility Areas (KRAs)

  • Build and manage relationships with journalists across education, business, and national media, with a clear focus on relevance and credibility over volume.
  • Drive media outreach in collaboration with the PR agency (or independently), ensuring all coverage aligns with the university’s positioning as a design-led institution.
  • Own day-to-day coordination with the PR agency, translating institutional priorities into clear, outcome-driven briefs and ensuring delivery against KPIs.
  • Work closely with leadership, faculty, and internal teams to identify, prioritise, and build stories that reflect the university’s core narrative and distinctiveness.
  • Build and sustain a structured, forward-looking pipeline of stories for continuous and strategic media engagement.
  • Drive thought leadership by positioning the Hon’ble Provost and Programme Heads as authoritative voices through authored articles, industry stories, and opinions/quotes across relevant platforms.
  • Lead PR strategy and execution for key announcements, partnerships, events, and institutional milestones, ensuring timely and impactful dissemination.
  • Ensure all communication is anchored in the positioning “Come, Create the New” and reflects the university’s focus on design, sustainability, and future-oriented learning.
  • Track, analyse, and report coverage with a focus on quality, positioning, and impact.
  • Identify and collaborate with mini-influencers and content creators engaging with design aspirants across key markets including Mumbai, Pune, Ahmedabad, Delhi NCR, Bengaluru, Hyderabad, and Nashik to amplify brand narrative and drive consideration.
  • Identify and implement innovative approaches to PR, including leveraging new-age media formats, journalist platforms, and non-traditional storytelling opportunities.

Key Skills

  • Strong media relations capability with an existing network of high-quality and relevant journalist connections.
  • Excellent writing and editing skills with the ability to produce sharp, narrative-driven communication (British English only).
  • Ability to translate institutional developments into clear, compelling, and media-relevant stories.
  • Strong understanding of how to build credibility through media, including thought leadership and leadership profiling.
  • Experience in managing PR agencies with a clear focus on outcomes, quality, and accountability.
  • Strong stakeholder management skills, including working with senior leadership and cross-functional teams.
  • Structured thinking with a clear understanding of brand narrative, positioning, and message consistency.
  • High attention to detail and uncompromising quality standards in all outputs.
  • Ability to operate effectively in a fast-paced, outcome-driven environment.
  • Working knowledge of design, build environment, sustainability, and future-focused domains.
  • Ability to think beyond conventional PR approaches and drive innovative and high-impact storytelling.

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