Khushi Mukherjee
YATRIKA Storytelling-driven packaging design for a food brand
Yatrika is a storytelling-driven packaging design project for Golden Grass, a premium food brand celebrating India’s authentic regional produce. Inspired by postage stamps, the concept translates origin, culture, and connection into a cohesive visual system through linocut-style illustrations, colour-coded categories and structured layouts. Each design narrates the journey of the ingredients from farm to consumer, building emotional value and trust while balancing nostalgia with modern sophistication in a clean-label, premium context.
