Shruti Maheshwari
KOMBUUCHA - Crafting visual culture around a healthy brew
Kombuucha is a vibrant, experiential kombucha brand that captures energy, adventure and fun through bold colours, abstract shapes and playful characters inspired by Keith Haring. Each flavour has a distinct personality, creating a visually engaging and approachable experience. The project explores innovative packaging design that connects with a younger audience while raising awareness about kombucha. Combining storytelling, creativity and consumer experience, the project transforms a beverage into a memorable brand journey that is both expressive and immersive.
