Princy Khera
DESICS - Brand development for a contemporary sneaker brand
Desics focuses on building a sneaker brand that celebrates Indian innovation, craftsmanship and cultural pride while embracing a sporty and contemporary aesthetic. Rooted in the Make in India initiative, the project explores how design can merge performance with identity, creating a brand that stands for quality and purpose. Through thoughtful logo design, sustainable packaging, cohesive visual storytelling, market collaterals, social media and website design, the project highlights how modern Indian design can compete globally while staying connected to its cultural roots and natural elements.
