Devyankshi Parchani
BUILDING TenxU - Building a brand that moves
The project focuses on creating a cohesive and energetic brand identity for TenxU, a new-age sportswear start-up centred on the joy of play. The new brand identity captures energy, movement and positivity and builds an emotional connection with the audience. It reflects the values of vitality and inclusivity, while establishing a cohesive visual language aligned with the brand’s vision.
